India’s first global cultural toy brand

Kathputli is a creative movement reimagining Rajasthan’s iconic puppet heritage into modern cultural design, storytelling, and character-driven collectibles.

Timeless Craft for Every Home

Kathputli celebrates the beauty of India’s cultural storytelling through modern design. Each creation is inspired by Rajasthan’s iconic puppet heritage, blending handcrafted tradition with contemporary aesthetics.

Authentic Roots

Heritage

Handcrafted Feel

Craft

Modern Look

Design

Cultural Meaning

Stories

Unique Identity

Identity

Designed with Heritage

Our work blends handcrafted detail, cultural storytelling, and sustainable practices to support artisans and share meaningful creations with families everywhere.

Craft with Purpose

Our work blends culture with technology, creating India’s next cultural IP for kids, collectors, and creators.

Cultural Revival

We support Rajasthani artisans and help preserve a fading craft through modern design and storytelling.

Heritage Made Modern

Every creation uses natural materials and traditional techniques, shaped into designs for today’s families.

Craft with Purpose

Our work blends culture with technology, creating India’s next cultural IP for kids, collectors, and creators.

Cultural Revival

We support Rajasthani artisans and help preserve a fading craft through modern design and storytelling.

Heritage Made Modern

Every creation uses natural materials and traditional techniques, shaped into designs for today’s families.

A Modern Kathputli Universe

Handcrafted Kathputli Dolls

Our signature creations are inspired by the charm of traditional puppetry and redesigned for a modern audience. Each piece celebrates expressive faces, bold colors, and cultural storytelling, meaningful keepsakes for every home.

• Single, pair, and family sets
• Festival and seasonal editions
• Modular dresses and accessories

Join the Journey

Custom Made for Every Story

Kathputli offers personalized design options that let people shape their own cultural characters. From custom faces to tailored outfits, each handcrafted creation becomes a unique expression of identity, memory, and celebration.

• Custom faces and expressions
• Personalized outfits
• Special edition boxes

Join the Journey

Digital and Immersive Storytelling

We bring Kathputli into today’s digital world through short stories, animated reels, and interactive experiences. These modern formats help preserve folk narratives while making them engaging and accessible for younger audiences.

• Reels and micro stories
• Festival explainers
• AR and XR interactive play

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Building the Kathputli Artist Ecosystem

Our vision includes a growing network of artisans, performers, and craftkeepers who carry forward the legacy of Kathputli. Through workshops and festivals, we aim to uplift communities and preserve the cultural lineage.

• Festivals and workshops
• Puppet arts and ventriloquism
• Artisan empowerment

Join the Journey

GI-Tagged Authenticity

Sustainable + Handcrafted

Modular Kits

First Cultural Toy IP + Media

Bespoke Features

Kathputli | From Design to Culture

Every Kathputli starts with choice. Customers select the character, face style, dresses, and accessories to create a piece that feels personal. This bespoke approach makes each Kathputli unique while staying rooted in authentic design language.

Select character styles and expressions
Customize dresses and accessories
Build single pieces or themed sets
Designed to feel personal and meaningful

Once the design is finalized, the Kathputli moves into making. Wooden faces are handcrafted, bodies are assembled for flexibility, and garments are finished by artisans. Every piece goes through careful quality checks to ensure durability and balance.

Handcrafted wooden face work
Artisan-made body and clothing
Modular assembly process
Built for long-term use

Kathputli goes beyond the physical product. Each character connects to immersive stories inspired by Rajasthan and Indian folklore. Through digital content, interactive play, and future media formats, the toy becomes a gateway to culture.

Immersive learning through storytelling
Stories inspired by Rajasthan, India
Digital micro-stories and play formats
Designed for kids and kidults

Our Team

Tatwarth Kala

CEO & Founder
IP Creation • Cultural Research • Brand Strategy

Charu Jain

Chief Operating Officer
Production & E-Commerce

Divyansh Kala

Creative Director
Concept Design • Visual Branding • Animation

Strategic Advisors

Nitin Jain

Marketing & Manufacturing
Founder – Indibini & Indigifts

Prof. (Dr.) Rajesh Dangoria

Design Educator – Researcher – Academic Manager – Craft Designer

Ayush Jain

Hardware & IOT
Founder – TechShlok

Deepanshu Jain

Development & Technology
Principal Cloud Architect

Join Our Journey

At Kathputli® We are building India’s next big Cultural Toy & Storytelling IP, rooted in the GI-tagged tradition of Rajasthani puppetry and reimagined for the modern world through design, sustainability, craft-tech, and immersive experiences.

We are inviting a Co-Founder who will take ownership of everything craft, product innovation, and artisan development as we scale this into a global cultural brand.

Role: Co-Founder – Product (Design, Innovation, R&D)
Location: Jaipur
Industry: Toys, Art & Culture, Product Design, AVGC-XR

You can view our detailed co-founder requirements here.