India’s first global cultural toy brand

Kathputli is a creative movement reimagining Rajasthan’s iconic puppet heritage
into modern cultural design, storytelling, and character-driven collectibles.

Indian Stories, Reimagined for the Modern Soul.

The cultural disconnect of the 21st century has left our greatest legends gathering dust. Our mission is to bridge this gap through the fusion of ancient craft and cutting-edge digital storytelling. We don’t just sell toys; we curate experiences that connect generations.

Timeless Craft for Every Home

Kathputli celebrates the beauty of India’s cultural storytelling through modern design. Each creation is inspired by Rajasthan’s iconic puppet heritage, blending handcrafted tradition with contemporary aesthetics.

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Authentic Roots

Heritage
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Handcrafted Feel

Craft
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Modern Look

Design
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Cultural Meaning

Stories

Meet the Soul-Keepers

The timeless trio that leads our universe, each representing a facet of the Rajasthani spirit.

Banna Sa

The Storyteller

Calm, wise, and rooted in tradition, Banna Sa brings every tale to life with depth and authority. He carries the essence of Rajasthan’s history in every word he speaks.

Banni Sa

The Cultural Voice

Graceful and insightful, Banni Sa adds meaning and emotion to every story. She connects the audience to the culture, values, and soul behind each tale.

Maru

The Cultural Voice

Playful, witty, and full of questions, Maru keeps the stories lively. His fun interruptions and innocent curiosity make every tale more engaging and relatable.

Designed with Heritage

Our work blends handcrafted detail, cultural storytelling, and sustainable practices to support artisans and share meaningful creations with families everywhere.

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Craft with Purpose

Our work blends culture with technology, creating India’s next cultural IP for kids, collectors, and creators.

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Cultural Revival

We support Rajasthani artisans and help preserve a fading craft through modern design and storytelling.

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Heritage Made Modern

Every creation uses natural materials and traditional techniques, shaped into designs for today’s families.

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Craft with Purpose

Our work blends culture with technology, creating India’s next cultural IP for kids, collectors, and creators.

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Cultural Revival

We support Rajasthani artisans and help preserve a fading craft through modern design and storytelling.

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Heritage Made Modern

Every creation uses natural materials and traditional techniques, shaped into designs for today’s families.

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Handcrafted Kathputli Dolls

Our signature creations are inspired by the charm of traditional puppetry and redesigned for a modern audience. Each piece celebrates expressive faces, bold colors, and cultural storytelling, meaningful keepsakes for every home.

• Single, pair, and family sets
• Festival and seasonal editions
• Modular dresses and accessories

Join the Journey
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Custom Made for Every Story

Kathputli offers personalized design options that let people shape their own cultural characters. From custom faces to tailored outfits, each handcrafted creation becomes a unique expression of identity, memory, and celebration.

• Custom faces and expressions
• Personalized outfits
• Special edition boxes

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Digital and Immersive Storytelling

We bring Kathputli into today’s digital world through short stories, animated reels, and interactive experiences. These modern formats help preserve folk narratives while making them engaging and accessible for younger audiences.

• Reels and micro stories
• Festival explainers
• AR and XR interactive play

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Building the Kathputli Artist Ecosystem

Our vision includes a growing network of artisans, performers, and craftkeepers who carry forward the legacy of Kathputli. Through workshops and festivals, we aim to uplift communities and preserve the cultural lineage.

• Festivals and workshops
• Puppet arts and ventriloquism
• Artisan empowerment

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GI-Tagged Authenticity
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Sustainable + Handcrafted
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First Cultural Toy IP + Media
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Bespoke Features

Immersive 360° Storytelling

Step inside the haveli. Our puppets now inhabit vast 3D digital environments, performing to orchestral Rajasthani fusion music that transports you across time.

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Visual Clarity

360°

Environemnt

Spatial

Audio Tech

Our Team

Tatwarth Kala

CEO & Founder
IP Creation • Cultural Research • Brand Strategy

Charu Jain

Chief Operating Officer
Production & E-Commerce

Divyansh Kala

Creative Director
Concept Design • Visual Branding • Animation

Strategic Advisors

Nitin Jain

Marketing & Manufacturing
Founder – Indibini & Indigifts

Prof. (Dr.) Rajesh Dangoria

Design Educator – Researcher – Academic Manager – Craft Designer

Ayush Jain

Hardware & IOT
Founder – TechShlok

Deepanshu Jain

Development & Technology
Principal Cloud Architect

Join Our Journey

At Kathputli® We are building India’s next big Cultural Toy & Storytelling IP, rooted in the GI-tagged tradition of Rajasthani puppetry and reimagined for the modern world through design, sustainability, craft-tech, and immersive experiences.

We are inviting a Co-Founder who will take ownership of everything craft, product innovation, and artisan development as we scale this into a global cultural brand.

  • Role: Co-Founder – Product (Design, Innovation, R&D)
  • Location: Jaipur
  • Industry: Toys, Art & Culture, Product Design, AVGC-XR

You can view our detailed co-founder requirements here.